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*NEW* Exhibition catalog | Leonetto Cappiello: always something quirky

This publication is published to accompany the exhibition ‘Leonetto Cappiello: always something quirky‘, held from June 1, 2024 to November 10, 2024 in the Dutch Museum of Lithography.

The Italian artist Leonetto Cappiello (1875-1942) is one of the most important international poster designers and is generally known as ‘the father of modern advertising’. In the fin de siècle of Paris, Cappiello distinguished himself from his predecessors Jules Chéret (1836-1932) and Henri de Toulouse-Lautrec (1864-1901) by depicting the subjects in a completely idiosyncratic way. There is ‘always something special to be found’ in his work, as an art critic wrote following an exhibition in 1935. Cappiello started his artistic career as a caricaturist and settled in Paris in 1898 to make caricatures of figures from the theater world and the high society. Inspired by the many posters that decorated the Parisian boulevards, Cappiello decided to focus on designing advertising prints. He soon developed his own style that immediately caught the eye: the modern poster was born.

The exhibition Leonetto Cappiello: always something special shows – for the first time in the Netherlands – an extensive overview of the special caricatures and powerful posters that the artist made. In addition to iconic works such as Nos Actrices (1899), Chocolat Klaus (1903), Campari l’Apéritif (ca. 1922) and Kub / Bouillon (1931), sketches, pastel drawings and gouaches that Cappiello made in preparation for his works are also included in the exhibition. to see.

The catalog takes a closer look at the life and work of Leonetto Cappiello, in particular his development from caricaturist to poster artist.


  • Author: Rachelle van den Broek
  • With foreword by: Pierre Cappiello
  • Editorial: Marlise Rijks
  • Image editing: Rachelle van den Broek
  • Final editing: Maarten Kentgens
  • Design: Frank Peeters, Ontverpia Concept & Creation
  • Translation foreword: Lidewij Dingemans
  • Publisher: Dutch Museum of Lithography, Valkenswaard
  • Cover: Hardcover
  • Number of pages: 80
  • Language: Dutch
  • ISBN: 978-90-808226-8-9

The exhibition was created thanks to contributions from the Mondriaan Fund, the Turing Foundation, the Cultural Fund, the province of North Brabant and the municipality of Valkenswaard.


Explore the world of stone printing at the Dutch Museum of Lithography! Plan your visit and book your tickets online.

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